You want to earn the featured snippet, also known as “position zero,” because voice search devices pull information from these featured snippets. When you optimize your content, you help your site perform better in voice search results. When you provide your audience with relevant and direct information, you have a better chance of appearing in the featured snippet.
Create content that delivers real value and focuses on user intent. Your content should answer questions with actionable, audience-focused solutions. Last, you demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). In the audit, check if you use good author bios, cite reliable sources, and link references where necessary to develop expertise and trustworthiness. It allows you to know what works and what does not, and it allows you to make improvements based on what you find.
Content Audit & Suggestions
Give special attention to your menus, test drop-downs, and search functions. Check if the most important design elements are above the fold. Think of this as the headline act—it must grab attention immediately. Make sure the colors match your branding and are easy to read.
Now, I run a pretty tight ship with the blog, and this was admittedly only a minor issue. But I see many businesses, big and small, with more severe problems. Raven is by far the most superior and comprehensive toolset we found to date.
Expert SEO Audits Since 2004
The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best. That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering. In simple terms, when you search for something online, search engines sift through their index to find relevant pages.
- An example of a long-tail keyword is “bakeries near Harrisburg, PA.” This specific keyword will attract leads interested in bakeries near Harrisburg.
- It will not cost you a lot, and you have to do it to improve your SEO rankings and conversions.
- If you’re using WordPress, most themes are mobile-optimized by default.
- Plus, don’t forget about the human factor, as sometimes a website owner can accidentally break something.
- It’s recommended to perform an SEO audit at least once every 3 to 6 months, but if your website undergoes significant changes or sees traffic drops, a more frequent audit is necessary.
At the highest level, the comprehensive SEO audit covers everything. It includes elements from the previous levels and adds competitive analysis, backlink assessment, and an in-depth examination of your entire digital footprint. This level suits businesses committed to dominating their niche and outperforming competitors. In the end, all we create on the Internet is for other users. With that in mind, good website will constantly see an increase in traffic, more and better SEO Anomaly links, more social mentions, longer time on website and smaller bounce rates by the visitors.
Does your site have URLs of excessive length due to keyword stuffing? Do they contain session IDs and/or include tons of dynamic parameters? In some cases, these URLs are difficult for search engines to index, resulting in lower clickthrough rates from search results. It will also evaluate how friendly your website is to search engines and determine how easy it is for users to navigate your website to find the content they are looking for.
Once the crawl is complete, you’ll get an overall optimization score, along with subscores for “Tech. The crawl stats report is a hidden gem that gives you an insight into how Google is crawling your website. The most important things to look out for in this report are spikes or gaps in crawl requests, download size and response times.
Tools like TinyJPG can optimize your images before they’re added to your site. The hreflang tag is imperative for sites in multiple languages. One of the biggest reasons Google rewrites title tags is that they are simply too long.
Across reports and the Embed tool you can customize Fonts, Colors, Display Layouts, Content, Checks and Sections, Report Text, Email Content. Our PDF reports run fast – the majority of pages can be fully audited, with PDF generated within 20 seconds. We look at a range of important factors that matter not just for SEO but for Usability and Accessibility. Whitelabel reports are a very good tool for getting leads as well as providing value to potential clients. Send PDF reports to prospects and use your report as a conversation guide or opener.