https://www.syedmarketingblog.com/how-to-create-a-quick-tips-newsletter/
Marketing is an area that requires a variety of tools, from traditional methods like print ads to digital strategies like email and social media marketing. Whatever the method of marketing utilized the most successful marketing campaigns have one thing in common: a clear understanding of the needs of the intended audience.
Marketing insights help marketers shape their strategies and tactics to best serve the needs of their target audiences, as well as inform future strategies based on tangible data and feedback. These insights are what distinguish a savvy marketer from the crowd.
The best way to gain customer insights is to have direct, honest and open communication with your customers. There are a myriad of methods to collect feedback. These include online surveys, comments and interactions on social media phone or face to interview with customers, as well as feedback boxes for customers on your store or website.
It is common to gain insight from external factors like your own market analysis as well as competitor analysis. For example, a drinks company might discover through market research that people are choosing to stay home on weekends due the current economic state. This knowledge could cause them to cut back on their advertising expenditure and focus on how their product complements an evening spent with friends and family instead of going out.
Utilizing insights to develop marketing strategies that will be well-received by your target audience is the most efficient and effective way to maximize your return. Contact WebFX’s expert team at WebFX to start putting together your ideal marketing strategy today!